Alexa Moist
Creative Director
Digital Marketer | PR Assistant | Content Specialist with a passion for blending creativity and strategy.
Background
Experienced digital marketing professional with a background in luxury service, real estate branding, and content creation. After relocating to Baja California Sur in 2022 to pursue personal and professional growth, Alexa transitioned into freelancing—managing social media, building digital strategies, and creating content for clients in real estate, wellness, e-commerce, and boutique hospitality. Her recent work includes serving as Director of Real Estate Marketing, developing over 20 agent brands and growing engagement by 75%+, as well as managing content and social media accounts for boutique hotels and Airbnbs across Baja and Tulum. She has also worked PR activations and influencer events for brands like Neutrogena, Rare Beauty, TikTok Shop, and Amazon Prime.
Skills & Expertise
Marketing & Strategy
- Digital Marketing
- Social Media Management
- Branding & Content Creation
- Influencer & PR Partnerships
- SEO & Campaign Planning
Design & Tech Tools
- Canva, Adobe Suite, CapCut
- Figma, Adobe XD, Shopify
- Video Editing & Photography
- Web Design (Wix, Squarespace)
- UX/UI Design & Wireframing
Client Relations & Soft Skills
- Client Communication & Hospitality
- Event Support & Coordination
- Analytics & Data Insights
- Time Management & Reliability
- Attention to Detail & Creativity
Why They're an A-Player
Experience
Remote Closer & Marketing Consultant
The Scaling Agent
Remote
- •Conduct high-conversion sales calls with real estate professionals, closing deals exceeding $6,000 USD
- •Lead consulting sessions on personal branding, content strategy, and scalable marketing solutions
- •Manage CRM updates, text outreach, and email follow-ups to drive retention and satisfaction
Brand Ambassador & PR Assistant
Brand Besties
California & Remote
- •Executed high-impact brand activations for Neutrogena, Rare Beauty, TikTok Shop, Amazon Prime, and Hasbro
- •Coordinated influencer/VIP experiences at Stagecoach and Coachella
- •Represented brands at high-traffic events and retail pop-ups
Founder & Digital Marketer
Coastal Cure Retreats
Todos Santos, Baja California Sur
- •Conceptualized branding and marketing strategies for eco-luxury retreats with 5-star ratings
- •Developed targeted social media campaigns for international eco-conscious travelers
- •Provided consulting services enabling multiple retreats to sell out
Director of Real Estate Marketing
Mad Social Agency
Winnipeg, MB
- •Built 20+ personal brands, managing visual identity and content across digital platforms
- •Boosted engagement by 75%+ in 90 days through platform-specific storytelling
- •Increased listing inquiries by 60% YoY and improved lead capture by up to 50%
- •Cut annual marketing costs by 25% through vendor and media buy optimization
Education
Bachelor of Commerce
Asper School of Business
Winnipeg, MB | September 2020 – March 2023
- •Maintained a 4.24 GPA and awarded the Hogg Centennial Entrance Scholarship
- •Gained real-world skills working with local businesses and learning Spanish
UX + UI Design Certificate
BrainStation
Toronto, ONT | November 2022 – January 2023
- •Intensive training in user-centered design, responsive design, and accessibility
- •Proficient in Figma and Adobe XD for designing digital interfaces
Philosophy
"Great design is invisible—it feels so natural that people do not notice it, they just experience it. That is when you know you have done your job well."
— Alexa Moist